Thursday, February 28, 2013

GENERAL ELECTRIC

Fictional assignment: make a tv commercial (video, sound/-track) for General Electric.

GE has its´ hand in a a lot of products, systems and technologies, among other things wind energy systems. This is what I want to focus myself on. 
The clip will be about a fellow sitting in a rowing boat, laboriously fighting for any inch to get further. Suddenly he realizes the groovy, relaxing music seeming to come closer towards him as it gets frequently louder. as he turns around he noticed a sailing boat navigated by a cheerful guy having a glass of red wine. As he passes by he raises his glass to the other fellow in the rowing boat, who smiles amazed with his mouth wide open. The last shot will be the objective view, when the sailor takes a sip of wine and all lines are fading into white. Out of the white the General Electric logo (hand traced) appears with their brand slogan "imagination at work".
The whole clip will be about 35 seconds, hand drawn and edited frame by frame in photoshop.
Dimensions: 1920 x 1080 (16:9)

























and now, animation time...







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